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Hi! My name is Alexander Awe.
Why my name is so intricate, you ask. Well, in practice it’s simple! As you know, ‘awe’ means reverence in meaning of care and deep love. And this is what I feel while creating the special products for You and what is more important this is what You feel while choosing the presents for Your lovely people in my shop. Products? I am not quite sure if this word is the right one here. Awe gifts, is better I think.
Of course, I do not work alone. We have our team of dedicated people who share the same feelings and passion being part of creating such gifts. In this team, I act as creative director. As suited for all creative directors, I am responsible for the new ideas and creativity.
Our team consists of many young and talented people, who help me to realize my ideas into the reality. We create the floristic compositions, jewelries, soft pillows, miniature works, portraits, unique gifts, which frankly difficult to include into one sole category. And also gifts supplements.
If You ask – how did we come up with such a wide assortment of gifts? It’s also very simple – we have been working with creative gifts for more than 5 years. To be honest, I do try not to limit myself during creative impulses: We come up with an idea, and realize without having such thoughts as “we never worked with such materials and products before” or any other lame excuses.
During such impulses, I strive to focus only on the realization of my idea into reality. Many people from outside, tend to ask such questions – “What common does the purse “Burn” has with compliments on rice grains? Since these two are not similar”. Well, actually, each of these gifts has one common thing – each of them was realized and presented with such passion and care. With awe.
Now let me tell You about our work process and lift the curtains a little for You.
First, we gather up in our workshop. Who are WE? We are – master on leather materials, miniaturist, painter, sculptor, designer and florist. I tell them my new ideas. For example, I ask “What if we focus on directing our attention on the concept of “Yin Yang” symbol, which represent contrast, opposition and perfect balance? The linkage phrase would be – “You and I – are two different parts of the whole”. From this, our team starts giving their ideas, in what gift types it may be most suitable to apply this concept. From all the ideas, we end up with the last one, purse, for example.
Once we come up with the gift type, we start brainstorming on points such as design, practical use, and other important factors. In the end we come up with the final decision – final look of the gift. Then starts the most interesting part – we start realizing this wonder-product, which will serve You for surprising Your loved and cared people.
In most of the cases, people address to us, at the major exciting and thrilling moments of their lives! Knowing for sure, that they can come up with the most magical, and unique gift. The gift, with the deep meaning and concept, which can fully represent all the trembling and the depth of their feelings. The Awe Gift.
As for the meaning of Alexander – that’s the simplest one! My parents gave me this name! ;-)
Live for the Awe moments!
With love, Alexander Awe.
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